Quite a few people ask about traffic exchanges and their effectiveness in getting more visitors to a website. The answers range from "totally useless" to "awesome results!". When you are first looking at them as a means to inject more activity to your site, they can be pretty intimidating at first glance. I have tried a few of the more well-known exchanges, and can give my viewpoint from past experience.
The first thing one needs to take into acccount before signing up for one of these programs, is what is the focus of your site, and what kind of visitor do you want to attract? If you are offering a work from home business opportunity, or trying to get signups for your internet marketing newsletter, then they will probably be fairly effective.
If the site in question is more niched, or not of an IM nature, then I personally think your time could be spent better elsewhere. Most exchanges require that you sit in front of your monitor and surf some pages - this can take anywhere from 15 minutes to hours - depending on how many points you are trying to accrue. The more surfing points you accrue, the more times your site will be shown to other surfers.
There is a system that has been fine-tuned by those who make their bread and butter from these types of sites. If you follow what they have to say, then you might find your success rate, for whatever your goal is, increasing.
To fully take advantage of the benefits that a traffic exchange membership may bring you, follow along the guidelines below.
Friday, November 23, 2007
Wednesday, November 21, 2007
Web Traffic Semantics
Sites that are built around the theme "web traffic" have an uphill battle in terms of gaining appreciable search page positioning. The reason I say this is because it is a broad subject that applies to every aspect of the online arena.
For instance, everything that is happening online is the result of traffic. People are going to and fro , visiting one website after another. Their surfing represents their traffic pattern, and the majority of website owners are always attempting to attract their fair share of this traffic.
Anybody who has been online for a period of time knows that there are a few stock methods of gaining traffic to their websites: 1) natural search engine traffic, i.e., ranking high for particular keywords/phrases in the search engine results pages; 2) paid traffic such as pay-per-click, ezine advertising, or banner exchanges; and 3) direct link traffic, whether it is from directories or other websites. These represent the primary methods. There are other methods such as word of mouth, brand recognition, and type-ins.
The web is slowly moving towards a semantic structure, in other words, the black and white organization of simple keyword categories, broken down into multiple subcategories, is being replaced by a more scholarly method of indexing - taxonomy and hierarchal structure. It is all about word relationships and perceived meanings. This basically means that the internet, as it is applied in search, is becoming more evolved, more "human" in the way it interprets what people are looking for.
So how does this apply to those who are trying to make an income off of their web traffic sites? Well, the web owner needs to pick a taxonomy, or category, that they want to focus on, and then break that category into "terms", or related words. So instead of just simply slapping up a website about getting traffic to a site and peppering it with "web traffic" or "get more traffic", they would want to expand their focus towards the types of related keywords or phrases that are associated with getting more web traffic. For instance, web promotion, banners, advertising, news and media, press releases, affiliate programs, branding, and pay-per-click. People look for more information on these subject for one purpose - to find out how to bring in more traffic to their websites.
This site, Web Traffic Resources, will soon be http://www.freetrafficresources.com , which will center solely on web traffic and how to get more free traffic to your site. I will be experimenting with different kinds of relational exercises, and will continue posting on this subject throughout the rest of the year. Starting in 2008, I'll start exploring the different ways one can really make money online which, of course, is made much easier if one has figured out how to harness targeted traffic for free.
For instance, everything that is happening online is the result of traffic. People are going to and fro , visiting one website after another. Their surfing represents their traffic pattern, and the majority of website owners are always attempting to attract their fair share of this traffic.
Anybody who has been online for a period of time knows that there are a few stock methods of gaining traffic to their websites: 1) natural search engine traffic, i.e., ranking high for particular keywords/phrases in the search engine results pages; 2) paid traffic such as pay-per-click, ezine advertising, or banner exchanges; and 3) direct link traffic, whether it is from directories or other websites. These represent the primary methods. There are other methods such as word of mouth, brand recognition, and type-ins.
The web is slowly moving towards a semantic structure, in other words, the black and white organization of simple keyword categories, broken down into multiple subcategories, is being replaced by a more scholarly method of indexing - taxonomy and hierarchal structure. It is all about word relationships and perceived meanings. This basically means that the internet, as it is applied in search, is becoming more evolved, more "human" in the way it interprets what people are looking for.
So how does this apply to those who are trying to make an income off of their web traffic sites? Well, the web owner needs to pick a taxonomy, or category, that they want to focus on, and then break that category into "terms", or related words. So instead of just simply slapping up a website about getting traffic to a site and peppering it with "web traffic" or "get more traffic", they would want to expand their focus towards the types of related keywords or phrases that are associated with getting more web traffic. For instance, web promotion, banners, advertising, news and media, press releases, affiliate programs, branding, and pay-per-click. People look for more information on these subject for one purpose - to find out how to bring in more traffic to their websites.
This site, Web Traffic Resources, will soon be http://www.freetrafficresources.com , which will center solely on web traffic and how to get more free traffic to your site. I will be experimenting with different kinds of relational exercises, and will continue posting on this subject throughout the rest of the year. Starting in 2008, I'll start exploring the different ways one can really make money online which, of course, is made much easier if one has figured out how to harness targeted traffic for free.
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